Similar to the transformations experienced in other industries such as manufacturing, the consumerization of mining technology is well underway. At NORCAT’s Underground Centre, we’re applying the same principles sweeping the retail sector by providing a “pop-up store” for customers to see, touch, and try products before they buy. At our facility, mining tech firms engage prospective mining customers in an operating mine environment that informs and promotes the decision to buy. Does it work? Yes, it does.
The “Pop-up Mining Technology Store”: Fostering Innovation and Driving Technology Adoption in the Global Mining Industry